What is CRM?

  • Customer relationship management (CRM) is a software technology that leverages data to improve your company’s relationships and interactions with both current customers and potential customers. The goal is simple: Improve business relationships.


  • A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.


  • A CRM solution helps you focus on your organization’s relationships with individual people — including customers, service users, colleagues, or suppliers — throughout their lifecycle with your company.This includes customer lead generations, customer acquisitions, and continued connectivity and support with additional services throughout the customer